Net Revenue Determination of Beans Marketers in Imo State, Nigeria

Volume 2 - Issue 1

Osuji MN*

Received:July 09, 2019;   Published:July 24, 2019

DOI: 10.32474/SJFN.2018.01.000131

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Abstract

The study is on net revenue determination of beans marketers in Imo state, Nigeria. Specifically, it examines the socioeconomic characteristics of the respondents, determines the factors influencing the selling price and marketing margin of beans and identifies the marketing constraint for beans in the study area. Purposive and simple random sampling techniques were employed to select eighteen (18) wholesalers and forty-eight (48) retailers. Descriptive statistics and multiple regression models were used to analyze the data collected. Results showed that majority of the beans traders were males, within the age range of 41-50 years, well educated, have high marketing experience, married and belong to trade/cooperative association. The regression analysis shows that the purchase price of beans favored the selling price of wholesale and retail marketing however it has negative effect on variables such on their marketing margins and seasonality. The constraints to beans marketing in the study area are problem of insurgency (91.94%), high transportation cost (95.16%) and high purchase price (87.10%).The results suggest that policies that could impact on transportation and insurgencies in the north should be adopted to ameliorate the challenges of Bean marketers.

Keywords: Net Revenue; Determination; Beans (Cowpea); Marketers; Nigeria

JEL Classification: D41, L10, Q13

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