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ISSN: 2637-4579

Open Access Journal of Biomedical Engineering and Biosciences

Mini Review(ISSN: 2637-4579)

Patient’ Satisfaction is More than Achieving Business Goal

Volume 3 - Issue 5

Diena Dwidiemawati1* and Ichsan Ibrahim TM2

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    • 1Bina Nusantara University, Indonesia
    • 2RSUP H. Adam Malik, Indonesia

    *Corresponding author: Diena Dwidiemawati, Doctor of Research Programme, Bina Nusantara University, Indonesia

Received: January 29, 2020;   Published: January 29, 2020;

DOI: 10.32474/OAJBEB.2020.03.000173

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In marketing literature satisfaction is considered core to the theory and practice of marketing. It is believed that retaining customer may be more profitable than attracting one. In healthcare, patient’s satisfaction plays more important role not only to patients’ retention and referral, but also to other aspects. This short review will be arranged starting with satisfaction in general and then followed by role of patient’s satisfaction in healthcare.

Introduction| Satisfaction| Impact of Patient’s Satisfaction in Healthcare| Conclusion| References|