Patient’ Satisfaction is More than Achieving Business Goal

Diena Dwidiemawati¹* and Ichsan Ibrahim TM²

Received: January 29, 2020;   Published: January 29, 2020;

DOI: 10.32474/OAJBEB.2020.03.000173

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Abstract

In marketing literature satisfaction is considered core to the theory and practice of marketing. It is believed that retaining customer may be more profitable than attracting one. In healthcare, patient’s satisfaction plays more important role not only to patients’ retention and referral, but also to other aspects. This short review will be arranged starting with satisfaction in general and then followed by role of patient’s satisfaction in healthcare.

Introduction| Satisfaction| Impact of Patient’s Satisfaction in Healthcare| Conclusion| References|