Performance of Yam Marketing in Yewa Division of Ogun
State, Nigeria
Volume 7 - Issue 1
Akerele*, Ezekiel Olaoluwa , Yusuf and Misturh Olaide
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- Department of Agricultural Economics, Farm Management, Nigeria
*Corresponding author:
Akerele, Department of Agricultural Economics, Farm Management, Nigeria
Received: June 24, 2019; Published: July 01, 2019
DOI: 10.32474/CIACR.2019.06.000255
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Abstract
Globally, quest for empowerment have increased the need of investigation into the economic activities of marketers. This
study focused performance of yam marketing in Yewa Division of Ogun State, Nigeria with the specific objectives of describing
the socio economic characteristics of the yam marketers; describe the cost and return structure of yam marketing; estimate the
marketing margin and efficiency of yam and identify the problems militating against yam marketing in the study area. A two-stage
sampling technique was used to select ten (10) markets. From each market, twelve (12) yam marketers were randomly selected
and interviewed making a total of one hundred and twenty (120) sampled marketers for the study. Data collected were analyzed
using descriptive statistics and budgetary analysis. Results obtained revealed that majority (95.8%) of the marketers were female
with an average age of 41 years per marketer, married (85.8%), and illiterate with more than half of the respondents. Gross Margin
(GM) and Net Income (NI) per month were N75,808.30 and N66,491.63 respectively implying that yam marketing was profitable
in the study area. The Benefit Cost Ratio (BCR), Profitability Index (PI), Return on investment (ROI), Operating Ratio (OPR) and
Rate of Return on Variable Cost (RRVC) were computed as 1.66, 0.40, 0.66, 0.55, and 1.83 respectively. These measures also show
that yam marketing is profitable in the study area. An assessment of the marketing margin and marketing efficiency revealed the
margin of N554.10. The marketing efficiency (ME) was estimated at 1.51. The problems militating against yam marketing were
numerous but the main constraint facing them includes bad roads, poor storage, credit sales and poor and instable price of yam.
Based on the study findings, it is recommended that Government should provide an enabling environment through the provision of
needed infrastructural facilities especially good roads and yam marketing should also form an association to regulate market price
and prevent the effect of glut in supply.
Keywords: Yam; Marketing Margin; Marketing Efficiency; Profitability; Budgetary Analysis
Abstract|
Introduction|
Objectives of the study|
Research Methodology|
Sources and Methods of Data Collection|
Cost and Return Structure Analysis of Yam
Marketing|
Market Margin and Marketing Efficiency of Yam|
Results and Discussion|
Cost and Return Structure Analysis of Yam Marketing|
Market Margin and Marketing Efficiency of Yam|
Problems Militating against Yam Marketing in the
Study Area|
Conclusion|
References|