Market Acceptability of Mykovam among Coconut Farmers In San Pablo City, Laguna

Gabriel Mikhail M Gonzales¹* and Bates M Bathan²

Received: August 20, 2019;   Published: September 04, 2019

DOI: 10.32474/CIACR.2019.07.000266

Full Text PDF

To view the Full Article   Peer-reviewed Article PDF

Abstract

The study analyzed the market acceptability of Mykovam, a biofertilizer developed by UPLB BIOTECH, among coconut farmers in San Pablo City, Laguna. It determined the coconut farmer’s level of knowledge of organic and chemical fertilizers and the level of acceptability on Mykovam and its attributes. Using multistage sampling, 83 coconut farmers were randomly selected from 15 barangays. Descriptive analysis and Likert scale rating analysis were used in the study. Results showed that more respondents were moderately and extremely knowledgeable on organic fertilizers than of chemical fertilizers. The seven Mykovam attributes, namely price, materials used, smell, packaging, label, ease of application and amount of application and its overall acceptability were found to be acceptable. The study recommended the improvement of the knowledge dissemination program of DA-PCA and improved promotion of Mykovam by UPLB-BIOTECH.

Keywords: Market acceptability; Biofertilizer; Coconut

Abstract| Introduction| Research Methodology| Analytical Tools| Results and Discussion| Conclusion and Recommendations| References|