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ISSN: 2641-1768

Scholarly Journal of Psychology and Behavioral Sciences

OpinionOpen Access

Women in Advertisements: Women or Objectified Thin Bodies?

Volume 3 - Issue 1

Bocage Barthelemy Yvana1*, Houtin and Laurene1,2

  • Author Information Open or Close
    • 1Laboratoire Parisien de Psychologie Sociale Université de Paris-Nanterre, France
    • 2Ad Hoc Lab, France

    *Corresponding author: Yvana Bocage Barthélémy, Laboratoire Parisien de Psychologie Sociale Université de Paris Nanterre, France

Received: September 16, 2019;   Published: September 26, 2019

DOI: 10.32474/SJPBS.2019.03.000151

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Abstract

Since the beginning of Humanity history, women are one of the main focuses of attention. Women have to deal with beauty standards which are dynamic and are changing over time. Thus the actual beauty standard is very thin: to be beautiful, women have to be very thin. But women bodies in ads are retouched and unrealistic. Hence, when women with real bodies are confronted to thin-ideal bodies, they are, in fact, confronted to an unattainable standard of women beauty. By now, many findings suggest that repeated exposure to such unrealistic standards have negative and significative implications on women. Some of these effects could certainly be avoided if individuals, and especially women, were better informed about the unrealistic and harmful nature of this norm and its consequences.

Keywords: Objectivation; Thin Ideal; Advertisements; Women

Abstract| Introduction| Conclusion| References|

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