Women in Advertisements: Women or Objectified Thin
Bodies?
Volume 3 - Issue 1
Bocage Barthelemy Yvana1*, Houtin and Laurene1,2
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- 1Laboratoire Parisien de Psychologie Sociale Université de Paris-Nanterre, France
- 2Ad Hoc Lab, France
*Corresponding author:
Yvana Bocage Barthélémy, Laboratoire Parisien de Psychologie Sociale Université de Paris Nanterre, France
Received: September 16, 2019; Published: September 26, 2019
DOI: 10.32474/SJPBS.2019.03.000151
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Abstract
Since the beginning of Humanity history, women are one of the main focuses of attention. Women have to deal with beauty standards
which are dynamic and are changing over time. Thus the actual beauty standard is very thin: to be beautiful, women have to be very
thin. But women bodies in ads are retouched and unrealistic. Hence, when women with real bodies are confronted to thin-ideal
bodies, they are, in fact, confronted to an unattainable standard of women beauty. By now, many findings suggest that repeated
exposure to such unrealistic standards have negative and significative implications on women. Some of these effects could certainly
be avoided if individuals, and especially women, were better informed about the unrealistic and harmful nature of this norm and
its consequences.
Keywords: Objectivation; Thin Ideal; Advertisements; Women
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