Current healthcare outcomes depend on the adoption of valid and latest research evidence and practicing evidence-based
medicine (EBM). EBM is the process of adaptation of the finest available scientific research evidence into routine clinical practice.
However, literature reports gap between actual and required clinical practice. This gap will not be bridged by just updating
physicians about EBM. Therefore, it is required to study the motivational factors in a context to use technology in routine clinical
practice as things behave differently under varying constraints. This study aimed to address this gap by investigating motivating
factors to promote EBM, focusing mainly on developing country context. Innovation diffusion theory will be used to provide the
basic or theoretical support for the research as this theory states that the adoption of any innovation is itself facilitated by its certain
characteristics. Cross-sectional quantitative methodology will be used for this research. SPSS and SEM will be used to analyze data
and validation of the tested research model. The innovation diffusion theory may provide constructive and practical insights into
the factors for the successful implementation of EBM, as well as it will provide a guideline for those who try to adopt the bestevidences
into their clinical practice.
Keywords: Innovation diffusion theory; Evidence based medicine; EBM; DOI Diffusion of innovation