Innovative Trends in Catalogues and Look books Used in the Fashion Industry Volume 4 - Issue 1

Kavitha S¹*, Priyadharshini P², Sri Akshaya JS² and Selvanayagam S²

• ¹Assistant Professor III, Department of Fashion Technology, Kumaraguru College of Technology, India
• ²B Tech Scholars, Department of Fashion Technology, Kumaraguru College of Technology, India

Received: May 17, 2021   Published: June 01, 2021

*Corresponding author: Kavitha S, Department of Fashion Technology, Kumaraguru College of Technology, Coimbatore, India

DOI: 10.32474/LTTFD.2021.04.000179

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Abstract

A fashion catalogue displays a clothing brand’s collection and used for wholesale and purchasing needs. It is essential for manufacturers, designers, and retailers to include all the necessary details like pricing, sizing, materials, and measurements. Look books are as a visual guide to a brand and have been an important part of the marketing strategy for many years. Through look books, designers show potential buyers how their clothes should be worn and to get an overall feel of the collection. Before the digital age, look books used to be physical books that fashion brands would have printed to showcase their latest collections Today, most look books are digital and live on a brand’s website. They are more creative or interactive. As the recent fashion world has embraced direct-to-consumer eCommerce, there is not as much need to distribute look books to third-party retailers. Instead, many smart eCommerce brands are using look books to appeal directly to customers through their website, mobile app, social media, and/or email marketing. This paper discusses about innovations in catalogues and look books which can be a powerful marketing tool for eCommerce fashion and accessories brands.

Keywords: Catalogue; fabric; inkjet printing; book; fashion

Abstract| Introduction| Requirements for Catalogue| Traditional Catalogues| Issues with Existing Catalogues| Innovations in Catalogues| Conclusion| References|