Surrounding the increasing debate around the Muslim veil, my research paper sought to investigate the hijab and how it is
being used within the context of the Fashion industry. The paper is divided into five sections. There is the introduction section,
which gives an overview of what will be covered in the paper. This is followed by focuses on the history of the hijab as well as its
cultural aspect. Thereafter I review the major ways in which wearing hijab has changed in the era of social media coupled with
a fast-changing fashion industry. Afterwards, I will focus on the ways in which veiled Muslim women are subjected to negative
stereotyping and profiling. The Conclusion gives a recap of the major findings while recommending ways through which social
justice and other approaches can be executed in order to overcome stereotypical behaviors meted against Muslims.
Keywords:Modest fashion; Abaya; Hijab; Islamic Clothing; evolution of fashion