Ganga river provides ecological (Biodiversity), social (Gangatva) and economic value (Livelihood) to the people of India.
Economic agents exploit the river resources for their livelihood beyond natural regenerative and assimilative capacities. The State
provided subsidies further motivate the agents to enhance their efforts to exploit the river resources for creation and accumulation
of wealth. As a result, extinction of resources at a few stretches of the river in the State of Uttar Pradesh. The paper focuses on
use values of flow (Ferry and Tourism) and non-flow (Riverbed Farming) livelihood in the State. Preliminary analysis of the study
indicates that 80 Ghats at Varanasi consists of 193 boats have generated value of Rs. 55.26 million in eight months (i.e., October
to May, 2010-11). Similarly, Pilgrims 170.30 million were visited at Mega Pilgrimage Sites (MPSs) namely Allahabad, Varanasi
and Vindhyachal in Uttar Pradesh (UP) have generated a revenue Rs. 7,11,448.54 million during 2006-2010; and 286.25 bighas
of Riverbed Farming generated profits of Rs. 5.9 million for 89 households in five villages of Kanpur District in 2010-2011. The
inferences drawn based on the empirical study will be used to rationalize the advocacy to the economic agents to adopt judicious
use of the gifted nature for Sustainable River related Livelihood.
Keywords: River resources; Livelihood; Riverbed farming; Ferry services; Tourism