Spirit of Make in India for Rural Prosperity
through Dairying in Telangana
Volume 1 - Issue 4
Madhusudana Rao*
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- Deputy Director, TSDDCF, Mahbubnagar, India
*Corresponding author:
Madhusudana Rao, Deputy Director, TSDDCF, Mahbubnagar, India
Received: May 04, 2018; Published: May 25, 2018
DOI: 10.32474/CDVS.2018.01.000120
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Abstract
Dairying in India is not just a large economic activity but also an integral part of our social and cultural heritage. Trusting
capabilities of our farmers and integrating them with superior, even imported, technology, feed and fodder is the way ahead. The
sector requires renewed attention and investments from Government and agricultural research and development community.
The Dairy business provides employment to the landless and land owners alike and the income thus generated checks urban to
rural migration. In addition, milk, being a complete nutrition, will play a key role in combating malnutrition and poverty. India’s
market potential and current growth rate of traditional dairy products is unmatched. Reconfiguration of the supply chain will not
only require introduction of technology for large scale manufacture but also a second intervention in terms of a business model to
expand the demand of traditional products in future and upscale their quality standards. Foreign firms have been closely examining
Telangana’s suitability as a destination for foreign direct investment (FDI). With a population of 35,286,757 and a GDP of $53.9
billion, there is ample room in India’s newest State for exceptional growth. The industrial policy framework is driven by the slogan.
In Telangana Innovate, Incubate, And Incorporate”. The industrial policy announced by the Government provides a business
regulatory environment where doing business would be as easy as shaking hands. It is expected that the most significant outcome
of this approach will be the production of high quality VIJAYA milk products at the most competitive price, which establishes “Made
in Telangana - Made in India as a brand with has already attained high global recognition.
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