Social representations are visions of the everyday world that is historically constructed alongside the dissemination of media
intensifies their audiences. In this sense, the printed media availability and water policy has not only been systematically reduced
to opinions by the press, but also two logics have been grown on the credibility of the information and the verifiability of it. In
this sense, this study exposes the lines of discussion for the analysis of tandem policies and agenda setting in the availability and
supply of water. The results show frames from newspaper audiences are considered promoters of a relative deprivation that is the
conformism of the service quality of public water supplies.